Beauty of Joseon
Beauty of Joseon uses skincare based on the Gyuhap Chongseo, a skincare encyclopedia from the Joseon Dynasty. It was written by Yi Bingheogak, who was born into a noble family and recorded self-care methods like creating clear and smooth skin, sleek hair, shaped eyebrows, and even housekeeping. During the Joseon Dynasty, women from prestigious families focus on less makeup and more natural-looking, smooth and clear skin so they really put in the effort to achieve the optimum look of the skin. Therefore, these recorded self-care methods help you achieve the smooth-looking and clearest skin you’d ever dream of.
One skincare example from Gyuhap Chongseo is this: “When the face becomes rough and cracks in places during the winter, soak three eggs in alcohol, tightly seal it shut for a month and apply it onto your face for your skin to not peel and glow like jade.” Beauty of Joseon combines this type of Korean wisdom with the “hanbang” or Korean traditional medicine to treat skin problems and make skin clearer and smoother. They use ingredients like green tea, rice bran water, and ginseng among others.
Beauty of Joseon uses the advancement of science to mix and blend these Korean traditional medicine into perfect formulations that aim for the clearest skin. The brand also attunes to various skin types. Beauty of Joseon also tries its best to produce formulations that have minimal but well-researched ingredients. They give you simple ingredients to make sure they’re mild and gentle for the skin but well-researched ones to give you the highest efficacy. The brand also formulates great skincare for rough, dry, and dull skin.
Best Products of Beauty of Joseon
Beauty of Joseon offers a variety of products but here are the favorite products of their customers: Beauty of Joseon Dynasty Cream, Beauty of Joseon Calming Serum (Green Tea and Panthenol), Beauty of Joseon Glow Serum (Propolis and Niacinamide), and Beauty of Joseon Glow Deep Serum (Rice and Alpha Arbutin). The brand has always been hailed for its serums and dynasty cream which are its most popular products to date. The Dynasty cream was their first-ever product launched and users of such also loved their serums. We’ve summarized these most-loved top sellers just for you.
Beauty of Joseon Dynasty Cream
The Beauty of Joseon Dynasty Cream deeply nourishes the skin and gives it long-lasting moisture. It contains rice bran water, ginseng water, squalane, and niacinamide. Rice bran water is rich in amino acids, minerals, and vitamin E that keeps skin moist and healthy. It was used as beauty water or toner way back so the brand incorporated this ingredient for healthier and more beautiful skin. Ginseng water was known as an herb for the gods and so it has been incorporated to make skin healthier and revitalized. Squalene helps in balancing the oil-water moisture of the skin and aids in protecting the skin from external stressors. Niacinamide regulates sebum secretion to inhibit skin from drying.
The Beauty of Joseon Dynasty Cream also The cream provides a glowy finish that brings a natural glow even with makeup. This cream is the first product released by the brand and has garnered tons of followers.
Beauty of Joseon Calming Serum: Green tea + Panthenol
The Beauty of Joseon Calming Serum, which features green tea and panthenol, soothes skin that has been irritated by external stimuli like UV rays. It contains green tea, mugwort, and panthenol. Green tea contains EGCG that soothes damaged skin and refreshes the skin making it revitalized. Mugwort provides skin moisture and helps in soothing skin. Panthenol provides vitamin B5 and effectively retains skin moisture.
The Beauty of Joseon Calming Serum has a watery texture that glides easily when applied and instantly gives you hydrated skin. It also strengthens the skin barrier to avoid future breakouts.
Beauty of Joseon Glow Serum: Propolis + Niacinamide
The Beauty of Joseon Glow Serum, which features Propolis and Niacinamide, is perfect for skin with enlarged pores and inflamed skin. It contains propolis extract, niacinamide, and BHA. Honey and grain powder were used as a mask during the Joseon dynasty so the brand incorporated propolis extract to improve inflamed skin and help it gets moisturized. Niacinamide aids in regulating sebum secretion. BHA clears wastes and removes sebum that gets stuck in the pores. The Beauty of Joseon Glow Serum gives a dewy glow finish that helps brighten the skin.
Beauty of Joseon Glow Serum: Rice + Alpha Arbutin
The Beauty of Joseon Glow Serum which features Rice and Alpha Arbutin is perfect for those that suffer from skin pigmentation and uneven skin tone. It contains 68% rice bran water and 2% of Alpha Arbutin which helps in skin brightening, moisturizing, and overall healthy skin. Rice bran water moisturizes skin with its amino acids and minerals while alpha-arbutin limits melanin production. Alpha arbutin gives you a greater effect than beta arbutin.
Bringing Back the Joseon Glow with Beauty of Joseon
Women during the Joseon dynasty exert a lot of effort in giving themselves clear and smooth skin. They have experimented with home remedies with help of Korean wisdom or hanjang. It was later recorded and put into writing giving us the benefits of great ingredients to place in today’s skincare. Of course, with the help of modern technology and scientific advancements, Beauty of Joseon has made effective and holy grail formulations that have impressed customers and have made them reorder the brand’s products.