Founded in 2009, CEO and Founder Jinmin Lee provides high-quality products made with natural ingredients and formulated with highly advanced technology. Jinmin Lee suffered from severe acne and she believes that only those who have skin problems can produce great products.
When Lee experienced serious acne, her skin got very sensitive because she tried many products and medications. Eventually, Lee came across Logona - a German brand and became a distributor. She worked in the skincare industry for a long time, knowing that the best skincare should use natural ingredients. These naturally-derived products should be processed with the most advanced technology in mixing the ingredients. And this process is what Isoi is made of.
Isoi continues to innovate and has a research lab in Germany. They continue to develop their technology with the Isoi lab. Mr. Heinz Weiland is the scientist who pursues the R&D of the up to certification. Isoi also guarantees its products' stability and actively penetrates beyond the outer layer.
All Natural with Isoi
Isoi makes sure to promote natural and organic by carefully selecting hypoallergenic ingredients, that are sourced from high-quality raw materials, restoring and strengthening skin's natural abilities, and do not contain any chemicals. The brand is EWG verified, Dermatest passer in Germany with an excellent rating, approved to supply to Whole Foods Market which is an organic grocery store, and an authorized distributor of greenalley which caters to clean skincare.
In making the products safe for the skin, the brand has replaced petroleum-based synthetic oils with plant-based moisturizing oil. In the EWG Hazard Rating, the brand’s ingredients are rated 1-2 or under low hazard in cosmetics ingredients safety. With 100% natural ingredients, irritations are minimized enabling the skin to recover and improve.
Best Products of Isoi
Isoi has produced safe and reliable products making it one of the leading K-beauty brands. Their formulations are made with natural and organic raw ingredients and mixed using the most advanced technology. Some products exceed expectations and have become bestsellers to date: the Isoi Bulgarian Rose Mild Cleansing Gel, Isoi Bulgarian Rose Refresh Mask, and Isoi Sensitive Skin Hydro Soothing Gel.
Isoi Bulgarian Rose Mild Cleansing Gel
The Isoi Bulgarian Rose Mild Cleansing Gel is great for everyday use. It contains a highly concentrated Bulgarian rose oil that eliminates impurities. It is mild, protects the skin barrier, and doesn’t remove the skin’s natural moisture. Instead, it provides the skin with the necessary moisture. When used continuously, it also evens out skin texture and soothes irritated skin.
Isoi Bulgarian Rose Refresh Mask
The Isoi Bulgarian Rose Refresh Mask provides soothing, brightening, and hydrating benefits to the skin. Perfect for dry, dull, and irritated skin, the mask envelops the skin and hydrates it. It also retains moisture for a long time. It also calms down irritation leaving skin radiant and revitalized. The mask easily adheres to the skin and absorbs it easily.
Isoi Sensitive Skin Hydro Soothing Gel
The Isoi Sensitive Skin Hydro Soothing Gel gently soothes irritated skin. Made with coconut water, kelp, and seaweed extracts, it also hydrates while calming and cooling down sensitive skin. It also contains green tea, broccoli sprouts, and rosemary extract that help hand-in-hand to strengthen the skin barrier and energize the skin. This product is recommended for dry and sensitive skin.
Natural Care by Isoi
Made by a skincare specialist for skincare enthusiasts with special care needs. Isoi uses natural ingredients that are most effective to treat skin problems. Mixed with advanced technology, you don’t need to sweat it to get the best care. Be naturally cared for by Isoi.